Disney Plus
As Disney Plus looks to expand its user market, our team was hired to redesign their web experience in a way that more effectively caters to both adults and children alike. By renovating their applications in a way that further captures the attention of Disney Plus’ adult subscribers, we aimed to increase their market share and overall customer satisfaction.
Team & Role
Services
Date
+3
Web Designer
Web Design
Interaction Design
Web
Nov 2022 (2 Week Sprint)
Yellow Flower

Assumptions

In order to redesign a new Disney Plus homepage that simultaneously meets the needs of both adult and child viewers, we have made the following assumptions:


1. Disney Plus subscribers would like to have a centralized account that caters to both adults and children.


2. Disney Plus subscribers want efficiency in finding adult content.


3. Disney Plus subscribers would like to prevent underage access to adult content.
Call for
Singular Content Hub for Adults & Children
Centralized Information
Assuming Disney+ users may have younger audiences withinin the household, we want to ensure the account doesn’t require complicated account switching.
Call for
Profile-Based Recommendations
Adult
Content
Disney Plus subscribers would like to easily, but appropriately, access adult content without compromising the family-friendly content the Walt Disney Company is known for.
Call for
Hidden Content & MPA Film Ratings
Parental Controls
Disney Plus subscribers would like to easily identify and distinguish between content that is suitable for adults, and content that is suitable for children.

Recommendations

Based on our assumptions, we recommend the following changes to Disney Plus’ website and mobile application:


Individual Carousel: These carousels will allow users to quickly swipe through previously watched content, as well as recommended content, based on the user profiles attached to the account. If a profile belongs to an adult user, all content in the carousel will be overlaid with an opaque filter, only to be unlocked for viewership with the user’s pin number.


Profile Switching Navigation: For a more individual experience, we ensured to include a navigation bar that allows subscribers to quickly switch between their profiles. Whether Disney Plus is being utilized by a child or an adult, this feature allows users to see content solely appropriate for their age group and preferences.

Recommendations Continued

Centralized Homepage: This homepage will be the default landing page, and give users the opportunity to choose what their experiences will be. The centralized homepage aggregates all users of the service together, to create a family-friendly locality.


Content Rating Overlay: All content is now displayed with their individual rating from the Motion Picture Association. These ratings will be color-coded and displayed in the bottom right corner of the content display tile, for easy parsing by adult and child users alike. PG-13 and above content will feature the same opaque overlay as the individual carousels.

Challenges & Constraints

Based on our assumptions and included features, we foresaw the following challenges and constraints within our design:


Challenges: While other streaming services may host content that is suitable for adults and minors within their platforms, deliberately combining these seemingly contradictory aspects in a centralized location was a challenge. To ensure Disney Plus remains family-friendly, our opaque filters and overt content ratings add an additional aspect of parental control.


Constraints: In order to make the home page scalable and easy to implement, we utilized UI components that Disney Plus already uses in its current state. This allows the website and mobile application to be easily scalable for multiple global regions, such as Europe.

Outcomes & Results

We redesigned the Disney Plus web experience as a centralized homepage that integrates both adult and minor users in one location.

The centralized homepage aggregates all users of the service together, creating a family-friendly locality. The addition of individually displayed user carousels allows users to quickly swipe through previously watched and recommended content, based on adult or minor user profiles attached to the account.

Additional parental controls were added as well, including opaque filter overlays to only be unlocked for viewership by an adult user’s pin number, as well as individual and color-coded Motion Picture Association film ratings on all content within the streaming platform.

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